All In
My biz partner and I have been in the ideation stage for around a month now. We’ve been hammering ideas and talking to a lot of people. We were really enjoying the customer discovery process, but now we’re a little fatigued, and frustrated.
We’ve done a ton of brainstorming sessions, and have killed over 10 ideas. Some of the ideas we thought were too crazy, too small and some were just too complicated. We have short listed a few and are very excited about getting closer to the dev cycle.
My question to you is, when is it time to go all in? I wrote the above a week ago and it’s amazing how things can change so quickly. I wanted to really get into how difficult it can be to pick an idea to run with, but I don’t think it’s as hard anymore.
I really wanted to vent and share my frustration in not building a product. Building products is one of my favorite things to do, and I’d really like to graduate and start building a company. Defrex and I have narrowed it down to two ideas, with one looking like the clear cut winner.
We’re not ready to share it with the masses just yet, but if we see you at DemoCamp or Startup Drinks tonight, we’ll gladly share. It’s quite different than our last venture, although a mobile app will be in play. We’re super excited about how close we are to getting back to what we love doing most.
We hope to build a prototype within 6 weeks once we go all in, and you should see something within the next few months, or much less depending on the route we take, and the new journey will begin. The moral of this story is this, eventually you have to go for it.
Ideation can kill you, or at least burn up a ton of time. I’m not saying go all in on a half baked idea. If you’ve done some customer discovery and have spoken to a lot of people in pain, if you’re solution is the cure, it’s time. What doesn’t kill you makes you stronger and everything happens for a reason.
Let the chips fall where they may, and go all in.
